You know, I legit can't tell if Microsoft just surprise dropping Hi-Fi Rush onto Game Pass with no build up is a legit genius move or what. Like if it had previews I think the distinct look and style would lose it's luster with each preview, but because the game surprise dropped everyone can't stop talking about the style and seamless transitions from gameplay to cut scene to gameplay.
Just one more way they are implementing the Netflix model, even that Netflix will just drop a movie with well known actors and zero promotion, it just appears on a Friday night and goes viral. When it works, it works very well.