That could be the case. Perhaps everyone gets their own individual Bestbuy link per mynintendo account. If so, mine was just used up. LOL. Doesn't matter anyways, because I wasn't going to take advantage of this deal. Holding out for the TRU b2g1.
Step 1 open a MyNintendo account at Nintendo.com if you don't already have one
Step 2 register your Nintendo DS with your Mynintendo account
Step 3 Go to this link
http://www.nintendo.com/bestbuyds/
Step 4 follow the link to Bestbuy's website that Nintendo gives you and order your games...
I got it at CC for like 7 bucks (after coupon) and it was crap. Really ruined all the classic memories I had of this series from the NES days. My advice: stay far, far away.
I went to Target today and Princess Peach (I have it already, but just checking for you guys), all Nintendogs, and the Gameboy Player were all full price. Donkey Kong Jungle Beat w/ Bongos was clearanced, but only at $38.XX. Pretty weak.