I guess they decided to price match Gamestop and Wal-Marts price.
Sorry if this is already posted, I tried searching and couldn't find anything.
http://www.amazon.com/God-War-III-Playstation-3/dp/B000ZK9QCS/ref=sr_1_1?ie=UTF8&s=videogames&qid=1271439413&sr=8-1