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CAGiversary!
Here is proof that the automatic credit applies when purchasing through sonystyle (I went to http://www.sonystyle.com, clicked on Computers -> Special Offers. Then I clicked on get details under Get $100 card credit). This offer is for anything > $299. So don't worry about clicking on a specific category like Computers or TV and Home Entertainment.
Sony Card is issued by Chase Bank USA, NA, and is subject to credit approval. Your first single sales receipt purchase made at a SonyStyle store, including SonyStyle.com equal or greater than $299 ("Qualifying Purchase") will automatically qualify you for a $100 Statement Credit. Statement Credit will be posted to your Sony Card Statement within 8-12 weeks from Qualifying Purchase. Offer available to new Sony Card accounts only and only one $100 Statement Credit may be earned per Sony Card account.
Sony Card is issued by Chase Bank USA, NA, and is subject to credit approval. Your first single sales receipt purchase made at a SonyStyle store, including SonyStyle.com equal or greater than $299 ("Qualifying Purchase") will automatically qualify you for a $100 Statement Credit. Statement Credit will be posted to your Sony Card Statement within 8-12 weeks from Qualifying Purchase. Offer available to new Sony Card accounts only and only one $100 Statement Credit may be earned per Sony Card account.