I went to Best Buy (Baton Rouge - Millerville store) to PM, and I got it without much trouble. The CSR was very nice, but it definitely had a YMMV feel.
There was only 3 guides I was interested in (being that they were HC LEs or SEs): Dragon Age: Origons, Assassin's Creed 2, and Fallout 3 GOTY. I already had the AC2 guide from Amazon, and ended up passing on the Fallout guide since I already beat the game once.
The DA:O guide was supposed to be regularly 34.99, but rather than 50% off the CSR gave it to me for $12.50 (the max price of a guide in the TRU ad). Wished I would have picked up the Fallout guide at that price, but oh well.