I did a search and didn't see this. It's just a 50% off sale on downloadable PC EA Sports games, but mostly Soccer iterations. I believe it's only for this weekend.
http://eastore.ea.com/store/ea/Disp.../categoryID.55619800/childCategoryID.55619800
http://eastore.ea.com/store/ea/Disp.../categoryID.55619800/childCategoryID.55619800