Activision Hints at Call of Duty Online Plans
Gamers demanding additional services and innovations, publisher says.
http://xbox360.ign.com/articles/104/1044965p1.html
The online business models for many of Activision's key franchises could start to change in the near future.
During today's BMO Capital Markets Conference, CFO of Activision Blizzard Thomas Tippl was asked if the successful World of Warcraft online business model will ever translate into the publisher's other major franchises, such as Guitar Hero and Call of Duty. While Tippl said WoW's model is difficult to replicate, players should expect new montization models for its other titles soon enough.
"It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay," said Tippl. "There's good knowledge exchange happening between the Blizzard folks and our online guys."
"We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that," he added. "I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty."
Tippl added there is a demand from its core fanbase willing to pay for additional services and content.
"Our gamers are telling us there's lots of services and innovation they would like to see that they're not getting yet. From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that," Tipple explained.
A supposed leaked online survey from June possibly hints at what Tippl is driving at.The survey centered around the idea of a monthly service that gives subscribers additional multiplayer and gameplay enhancements for future Call of Duty titles.
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What a load of crap again from the great Activision. Bobby Kotick needs to make another 20 million off selling stock in a few years...
http://www.gamespot.com/news/6239827.html?om_act=convert&om_clk=newstop&tag=newstop;title;11
Modern Warfare 2 launch window sees Bobby Kotick exercise nearly 2 million stock options for $1.99 million--which he immediately sells
for $22.2 million.
Minus the nearly $2 million strike price, the executive cleared nearly $20.2 million in just three days. The figure comes atop his normal compensation package, which totaled $14.95 million in 2008, according to Forbes magazine. Following the sale, Kotick still retained 3,109,729 shares of Activision Blizzard, which ended trading today at $11.44--making said shares worth $35,575,300.
Gamers demanding additional services and innovations, publisher says.
http://xbox360.ign.com/articles/104/1044965p1.html
The online business models for many of Activision's key franchises could start to change in the near future.
During today's BMO Capital Markets Conference, CFO of Activision Blizzard Thomas Tippl was asked if the successful World of Warcraft online business model will ever translate into the publisher's other major franchises, such as Guitar Hero and Call of Duty. While Tippl said WoW's model is difficult to replicate, players should expect new montization models for its other titles soon enough.
"It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay," said Tippl. "There's good knowledge exchange happening between the Blizzard folks and our online guys."
"We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that," he added. "I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty."
Tippl added there is a demand from its core fanbase willing to pay for additional services and content.
"Our gamers are telling us there's lots of services and innovation they would like to see that they're not getting yet. From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that," Tipple explained.
A supposed leaked online survey from June possibly hints at what Tippl is driving at.The survey centered around the idea of a monthly service that gives subscribers additional multiplayer and gameplay enhancements for future Call of Duty titles.
-------------------------
What a load of crap again from the great Activision. Bobby Kotick needs to make another 20 million off selling stock in a few years...
http://www.gamespot.com/news/6239827.html?om_act=convert&om_clk=newstop&tag=newstop;title;11
Modern Warfare 2 launch window sees Bobby Kotick exercise nearly 2 million stock options for $1.99 million--which he immediately sells
for $22.2 million.
Minus the nearly $2 million strike price, the executive cleared nearly $20.2 million in just three days. The figure comes atop his normal compensation package, which totaled $14.95 million in 2008, according to Forbes magazine. Following the sale, Kotick still retained 3,109,729 shares of Activision Blizzard, which ended trading today at $11.44--making said shares worth $35,575,300.
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