orangemage
CAGiversary!
i don't know if anyone posted this yet
Another Exclusive Football Deal for EA
Having already secured the exclusive rights to the NFL, Electronic Arts has today partnered with the much less popular Arena Football League (AFL) to exclusively produce an AFL video game in time for the start of the 2006 AFL season.
Under the terms of the agreement, EA will also share in the proceeds of future expansion team sales.
"We believe that the business model the AFL has created will provide for a new football experience for videogame fans, and provide EA with an incentive to partner with the AFL to expand the league," said Larry Probst, Chairman and CEO of EA. "The AFL is a unique brand of football and we intend to deliver a unique football gaming experience from any the industry has seen before. We're pleased to be working with the league during this exciting growth-period for the AFL."
"Once again, we are partnering with an industry leader who believes in the AFL philosophy and its growth potential. To the extent that EA helps grow the AFL, they participate in that growth through the increased value of future expansion teams," said Commissioner David Baker. "EA is the videogame industry's gold standard. Arguably, nothing is more important to reach the younger male demographic that we are so strong in than video games. For our core fan, this is akin to a network-television agreement."
The terms of the deal were not disclosed.
Monday, January 10, 2005
Another Exclusive Football Deal for EA
Having already secured the exclusive rights to the NFL, Electronic Arts has today partnered with the much less popular Arena Football League (AFL) to exclusively produce an AFL video game in time for the start of the 2006 AFL season.
Under the terms of the agreement, EA will also share in the proceeds of future expansion team sales.
"We believe that the business model the AFL has created will provide for a new football experience for videogame fans, and provide EA with an incentive to partner with the AFL to expand the league," said Larry Probst, Chairman and CEO of EA. "The AFL is a unique brand of football and we intend to deliver a unique football gaming experience from any the industry has seen before. We're pleased to be working with the league during this exciting growth-period for the AFL."
"Once again, we are partnering with an industry leader who believes in the AFL philosophy and its growth potential. To the extent that EA helps grow the AFL, they participate in that growth through the increased value of future expansion teams," said Commissioner David Baker. "EA is the videogame industry's gold standard. Arguably, nothing is more important to reach the younger male demographic that we are so strong in than video games. For our core fan, this is akin to a network-television agreement."
The terms of the deal were not disclosed.
Monday, January 10, 2005