I said this once before in the Fossil thread, but search around for outlet malls. I got a gorgeous stainless steel Fossil Big-Tic for $20 at the Fossil Outlet Store in St. Augustine, FL.
Of course, the batteries (yes, two, one for the analog, one for the digital) went dead in a year and I had to spend $15 to get them replaced. Still, retail it was a $70 watch, so I'm still ahead of the game.