I believe both Target and Gamestop are selling RB2 for $40. But when I asked about the pricematch, they wouldn't do it since I didn't have an ad. Interestingly enough, if I buy something, find it cheaper elsewhere, and try to return it THEN they'll want to do a pricematch even without an ad. Lame. But as posted above, I seriously doubt they'll PM + coupon.