This came in my e-mail a few minutes ago. Checked the site and this is what it says:
Requires a coupon which you can print at the Gamer's Club section of the site.
EDIT: Whoop. Got beat to the punch by somebody else.
If you order NCAA Football 10 for Xbox 360 any time between July 14 and July 19, 2009, you’ll get a free Xbox Live 3-Month Starter Gold Kit. A $29.99 value, this handy kit includes a 3-month Xbox Live Gold card, along with a cool gaming headset to get you more immersed in the game.
Requires a coupon which you can print at the Gamer's Club section of the site.
EDIT: Whoop. Got beat to the punch by somebody else.
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