If you've noticed you've stopped receiving your 5.00 cinema now benefit call in to customer service. They will tell you it's changed to, instead of a 5$ credit towards anything, a free monthly selection from a choice of (Crappy) movies.
They will most likely offer you 500 free points or a 5$ gift certificate for the trouble.
They will most likely offer you 500 free points or a 5$ gift certificate for the trouble.