"Thank you for pre-ordering the Bulletstorm PC Game key.
All our PC games serials are obtained from original, boxed versions of the games and all EA's previous games could be downloaded and activated from EADM using these retail keys.
Unfortunately, EADM has not yet enabled Bulletstorm to be downloaded using retail keys. This means that currently access to the disc is required to install the game - though once installed, the disc is not required. If you have access to a disc to install the game (for example from a friend), then the game will activate and play as normal off and online using the retail key we can provide.
The EADM should work with the key at some point, though we do not currently have a date/time when this will occur.
Please respond to this email to advise whether you would prefer a refund on your order, or the CD key sent to your email address.
We sincerely apologise for any inconvenience caused by these unforseen circumstances.
GamePointsNow"