Sold by Target so you're looking at tax+shipping in most cases. The 10% off Target code also doesn't work if buying via Amazon. I tried searching for it on Target.com though and couldn't find it for some reason..that would be the best deal ($37 - 10% off coupon - 7% jellyfish - 10% amex tm + tax + shipping).
I'm having my aunt who works at Target pick it up with my giftcards I got for Christmas. I wish they put Assassin's Creed on sale too! 70 dollars in gift cards for those two titles would have been hot.