[quote name='Romeo']Time is not free. I've registered a good hundred games, doing the pre and post play survey. I could estimate around 3 hours or so of actually sitting down filling out surveys on their site, and for what, a $2 deck of cards? I'd rather pay the $5 shipped for the massively produced 'collectanle'than waste my time.
And then they have the nerve to let you choose one prize, even if you're above and beyond platinum? You should get everything just like with Square-Enix.[/QUOTE]
I'm going to guess that you've registered all of those games over the years, and not all in one go. Even if you've done that in the past 3 years(3 years + 1 hour per year), you're really going to complain over a whole hour used up in an entire year? Really? Okay then, an hour a year at minimum wage is around $8. By the time they make your reward and ship it out to you, the cost of that is pretty much in the ballpark of that number... SO there, the platinum reward pays you back for your sweet, precious time. Plus, it's not like you're doing it only for platinum status, the main intended reason(as I'm sure anyone would agree) is to register to get coins to redeem for various Nintendo swag. The Platinum reward is an extra, extra added bonus as a thanks on top of being able to get the regular rewards.
As for Squeenix's structure, they make it pretty much impossible to reach platinum unless you buy everything they've got on the market. And lets be honest here, on average, Nintendo's games are generally far better than what SE puts out these days... That in itself is a nice enough reward.