Good on them.My comic shop only sold the Spider-Woman variant covers to actual people buying the book every week. Props.
Kinda reminds me of the Spider-Man Barack Obama issue were non comic readers were clamoring to get the variant. I really wanted one but wasn't able to get the variant, instead I got the normal cover, despite buying every issue of Spidey for years. Then I over hear a co-worker (who I know doesn't read comic) getting an issue and showing it off. I wont lie I was a little jelly.