[quote name='starkillr']There's a balance between price and volume that equilibrates to the optimal level of return (basic economics). They aren't there yet. If that optimal amount doesn't equal a profit, then they should never have produced it to begin with or they paid too much for the license. If they can't do basic business math, they should get out of the business.[/QUOTE]
Every product is going to have a different "magical" price vs volume ratio. Clearly, they think $60 at the quantity they produced was the right answer. Maybe if they are happy with how it sold, they will try a cheaper, standard release later, as NISA has done. Aniplex USA has made zero precedents thus far in that regard, so you can only wait and see.
Also, Aniplex is on the production committee for Oreimo. There is no licensing fee; they already own the show.
[quote name='roger watersmelon']Although that's true, the more accurate statement would be "So what if its MSRP is $75, Brink's was $60 . . . "
To which I would follow with: 6 weeks later Oreimo went out of print after dropping a maximum of 20% in price. While 6 weeks after its release, Brink became a $15-$20 game that lost 67% of its value and even had discouraging sales numbers at that price point.
Though I completely agree that Aniplex's stuff is either "you buy it" or "you don't," if Oreimo was being sold today for $27.75 we wouldn't be having this discussion at all.[/QUOTE]
Oreimo was never sold for $75. It was only available for purchase at Right Stuf and Bandai Entertainment's store. Yes, the SRP is advertised as $75, but it's only ever been sold for $60. If Oreimo was $27.72, they would be losing money.
[quote name='JoePianist']Update 12/2: Both RightStuf and Bandai's Online Store are SOLD OUT. However, there are a few copies left at
Robert's Anime Corner Store and
Anime Nation for around $75 at each store[/QUOTE]
If anyone is wondering why these are more expensive, it's because the owners of those stores had to buy their stock from Right Stuf or Bandai Entertainment.
[quote name='XxFuRy2Xx']They could easily make an arrangement so that retailers don't sell to people in Japan, similar to what Amazon of Japan does with certain items. At that point they would have to go with specialty places (meaning higher prices) to get access to them, killing any point of doing it in the first place.
I'm not saying aniplex should be giving the set away, but a more reasonable price (along with less of those little chachkies) would undoubtedly benefit both the property and the company. Especially if there is a 2nd season.[/QUOTE]
If it's significantly cheaper, it wouldn't matter if there are extra costs involved for someone from Japan to import it, since the total cost would still be cheaper. That's probably not the only reason though; they probably don't want to piss off their primary market (the customers in Japan); the yen being very strong against the dollar right now might be another reason.
If it was that easy, they probably already would have done that, and adjusted the price and volume of the release here accordingly.
Here's a good example relating to everything we've been talking about. Strike Witches 2 comes out on Blu-ray in Japan at the end of March. It will have Funimation's English subtitles and English dub. Yup, you read that right. This is why we haven't seen Strike Witches 2 yet, even though it aired during the summer of 2010 and was licensed by Funimation at the same time. We're probably not going to see Funimation's release until the end of 2012 or later. Why? Reverse importation. The Japanese don't want to hurt the sales of their primary market. If it was released earlier, we would be seeing a much more expensive release, and that would hurt Funimation.