"despite the Gamestop acquisition?" I'd expect more games to be on sale with Impulse, not less. I believe Gamestop will continue using the "Impulse" and "Reactor" branding. In fact, like they're doing with Kongregate, I expect we'll be seeing Impulse this and Reactor that in no time flat. That'll be in addition to their total waste of the spawn-whatever service they bought the technology of.
Gamestop's Impulse Service powered by the innovative Gamestop Reactor Client. Only Gamestop could develop technology so awesome it makes you think of a nuclear plant and you're still considering it. Gamestop. Where the games.
Stop.
Then they'll throw out some other catchphrases, something like, "Now you're playing with power. We do what Nintendon't. R u (red)e? Gamestop.believe. Change the game. It's the real thing. Life begins here. Leaning forward. Moving forward. Leap forward. It takes a lickin' and keeps on tickin'. Like a good gamer, Gamestop is there!" One giant, super-slogan, like the Voltron of slogans. Or perhaps the Captain Planet of slogans.
"BABBAGES!"
"EB!"
"SOFTWAREETC!"
"KONGREGATE!"
"IMPULSE!"
"Go Gamestop!"
"By your powers combined, I am Ensign Gamestop!"
Ensign Gamestop, he's our hero
Gonna have used game sales up by a few zeros
He's our powers amplified
And he's fighting on the gamer's side
Ensign Gamestop, he's our hero
Gonna take Best Buy, Walmart down to zero
Gonna help him put asunder
Game co's who like to loot and plunder
"You'll pay for this Ensign Gamestop!" (--longtime villains against Ensign Gamestop, The Heartless (Bobby Kotick) and The Tightwad (John Riccitiello))
We're the Cheapassers!
You can be one too
'Cause saving our money is the thing we do!
Buying it fully priced new is not the way
Hear what Ensign Gamestop has to say!
"The Power is Yours!" (For only $15 a year. Limited time offer. Offers vary. Please see stores for full details. Beware of catchy slogans from the 80's. Studies suggest may cause ear cancer. If you have an adverse reaction to mindless 80's theme music, please refrain from listening to jingle further and seek medical attention immediately. Can cause death. Beware of squirrels.)