deep discount - buy 2 get one free on select sony blu rays

Awesome concept but damn some of the movies discounted down to $26.99 have literally been $12.99 and under on occasional sales on Amazon and local B&M stores. What the heck happened to DD?
 
Did that Harry Potter fiasco end up with tham having to pay off a big lawsuit or something? Might explain the ever decreasing discounts.
 
bread's done
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