[quote name='DocBledsoe']It's just like WalMart. Who cares? If Walmart setup a game trade in situation and shaved 35% off the cost of used games would you boycott them in fear of lasing EBgames and Gamestop? Hell No, you'd buy their cheap ass games.
Incidentally, this is old news. EA Sports spent millions advertising on ESPN/ABC and ESPN.com. ESPN never blocked this - b/c this was coming.[/quote]
1.) Why would ESPN "block" the ads?
2.) Despite what you think, a lot of people would boycott it. Competition in a market is always a good thing. Look at the group of rabid Firefox supporters, or the people like me who try not to set foot in Wal-Mart unless it's absolutely required to do so.
In any case, the analogy doesn't hold water because EA won't be cutting the prices of the games. In fact, chances are that they'll either go back up to $50 or higher, when the next generation of consoles comes out.
[quote name='CrashSpyro123']Maybe this is the end of Madden, with the ESPN license, they don't need the Madden name.[/quote]
Madden ESPN Football 2007?
Sega will still probably make NBA, MLB, and NHL games with the respective licenses (assuming EA doesn't buy those too), but football is the biggest cash cow of the lot...and this could be a very bad sign for the sports market, or for gaming as a whole.