[quote name='Jest']Its going to be a day one purchase for me anyway. I don't understand how EB can run these deals.[/quote] It's called interest, EB hold the 60 bucks from however many people take part in this deal in a bank account with daily interest and profits.
This is why they encourage pre-orders its money that they're holding so they have banks pay interest on it.
To whoever has used this service of EB before, do you get Tax back as well when returning it?