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Electronic Arts plays hardball
The really scary part form the article:
"On Monday, EA revealed its latest move: a 15-year licensing arrangement with sports giant ESPN, starting when the broadcaster's contract with rival game maker Sega runs out next year. EA said it will use the ESPN brand and network personalities on a variety of sports games. "
The really scary part form the article:
"On Monday, EA revealed its latest move: a 15-year licensing arrangement with sports giant ESPN, starting when the broadcaster's contract with rival game maker Sega runs out next year. EA said it will use the ESPN brand and network personalities on a variety of sports games. "