This is by far my favorite game, always buy on release day for full price. Typically you can get it for $50 that first week and then after that good luck, you may get a good deal around X-Mas, but for the most part, this is the best selling sports game and they know it and dont do deals on them. Look at the price of the World Cup game for example...I'm still bitter about the bugginess of the manager mode in FIFA 10, would like to not give them my $$$ but I must have the newest version....