[quote name='Blade']It's a publicity stunt, anyway. They did the same thing on 11/21 last year and on 12/22 in 2010; I have over 40 games I got for free from them now, including a few free single purchases between then and now. They are intentionally making the same "mistake" multiple times because they need the exposure and client traffic. It costs them mere pennies to let us download their software, and digital downloads are infinitely distributable. It's not like we're running the company under.[/QUOTE]
Hmm, not sure it was a publicity stunt. If you look at that EA forum, people are complaining they ended the promotion early and can't get their game even though they took the survey. The way it went down, it looked like EA was scrambling over the weekend.
1. Code went viral. People could buy a bunch of games.
2. Few hours later, EA tried to fix it to allow only one game per purchase.
3. People found an exploit for that.
4. EA shut down the whole promotion code after about 18-24ish hours.
I work at company dealing with digital transactions and believe me people try to hack the systems to get free stuff and the company doesn't just go oh well. Yes, it doesn't mean that much for EA's bottom line but they don't take this stuff lightly. This is true for iTunes, Amazon, Origin, Steam, Facebook, Google Play, etc. I'm pretty sure someone/groups in EA are going to get yelled at Monday.