[quote name='zsciaeount']Wow, seriously, everyone: do you really have to crawl up this guy's ass because he happened to post something that was a few weeks old? I visit CAG every day, and even I missed this the first time around, so I'm glad it got reposted.[/QUOTE]
Eh for starters people don't want to show its acceptable to constantly repost things. Additionally this was a very well known promotion.
The Sony blog posted it.
Almost (if not all) gaming sites that covered Playstation news posted this.
There was at least three posts on CAG devoted to it.
There is a banner on the Vita store for it.
There was a banner on the playstation store for it.
etc.
Not knowing about this is much like learning Apple has a tablet... in theory it's possible, but no one wants to hear about it.