Guys, keep in mind that this is a pretty high quality monitor; no real comparison to a 32" off brand LCD. Now I'm not saying that I totally agree with the $499 price point for it, I think the $399 mark is a lot more reasonable, especially since they only include 1 set of glasses.
For the record, I do have the monitor, and even have a good gaming buddy who went and got the BB bundle after seeing mine setup. Of course, being a true cheap ass, there's no way that I paid $499 for it...
I managed to snag one in Like New condition (had some damage to the outer box) from Amazon Warehouse the day after BF for $367. I had almost $300 in cheap credit saved up for a little holiday treat for myself, so this was a no-brainer. For $500 cash out of pocket, there's no way I would have bit so soon.
But it is a super-thin, high quality LED panel, 1080p and 240Hz, not to mention, of course, the active 3D, and the Simulview function (which I believe this is the first display to utilize the technology). The first night I got it, we just plunked it down on the coffee table in the living room before I permanently put it in my office/gaming shrine and sat on the floor in front of it. I have to say, the 24" didn't seem too restrictive even with two people playing (albeit pretty close to the display). We ran through a little Mortal Kombat, and utilized the Simulview for some co-op Killzone 3.
Just wanted to chime in and give a few first impressions from a new owner. I am usually not the type to jump day one on new stuff like this, but I was interested, and the price was too good to pass up. The styling of the monitor is pretty bad ass (kind of looks like a giant PSP), and yes, the lack of remote does suck, but there is an onscreen prompt that comes up to show you what button is what when you begin fooling with the buttons, and apparently the new Blu-ray/Media remote works to control it, as well.
IF they had a bundle with the monitor and console for $499, I would highly recommend it to anyone interested.