[quote name='Psychonik']This year blew for animes on sale because Amazon was mostly just price matching everyone else's ads instead of doing their own stuff.[/QUOTE]
Actually the anime sales this year were just not as good as last year period all across the board.
Amazon's anime sale items were actually out before Rightstuf got their 12+ days sales out with their own items, and even the sales at DD were so-so, and most of the stuff from the DD sale were about the same at Rightstuf.
Maybe I'm interpreting the use of the words "price matching" incorrectly, but usually to price match you need to be adjusting it after another retailer release their prices first, and not after.
And even after the items went on sale for cheaper at Rightstuf and DD, Amazon didn't actually do any "price matching" any of those items since they only stuck with their own items that were on sale at the same price, and didn't include price adjustment on things that weren't in their own sale.
But my main point is really that Amazon wasn't the only one who had a less than spectacular anime sale, and it wasn't because they were "price matching" everybody, but it was just meh all across the board from all the sales.