Yes, worth it for the coupons from the 10 issues annual subscription. You will save $$$ from just using 1 or 2 coupons down the road to cover the $15 sign-up fee. Plus, u might receive a welcome packet in the mail with more tasty coupons (B2G1 on new games, etc.) BestBuy seems to be adding GCU members only exclusive sales / discounts, too (such as the $40 savings on COD:MW3 this week).