This is their BF sale. Also, most Disney movies now come with streaming copies included. I will try to explain this as best I can since it is a bit silly how things work in the new age of streaming content.
1. Ultraviolet, this is what the majority of streaming movies that are owned by the user (not rented like Netflix). Disney (and Marvel) do NOT take part in UV. UV does not sell movies directly, they basically just hold the licenses to the movies you own, other services allow you to access them.
2. VUDU, a service owned by Wal-Mart that allows you to watch your UV movie content. They also sell movies that may or may not be UV, the best way to know if a movie is UV or not is to hover over the image of the movie and if you see a UV logo in the top right you are good to go.
3. Disney Movie Anywhere. a service owned by Disney of course that is similar to UV, but does NOT work with UV. NO Disney movie will be UV compatible as of right now, this may change, but IMO it is unlikely.
Some Disney movies you could redeem via VUDU AND DMA, this would allow you to watch them via VUDU and/or DMA. BUT NOT via services like Target Ticket since you do not own it via UV.
Recently (2 weeks or so ago) Disney partnered with both VUDU and Google Play to allow those services to access your DMA library, similar to how UV allows VUDU to access your UV library. This still does NOT give you the movie in UV, but allows you more options to view movies.
So basically UV and DMA hold your licenses for movies, they do not talk to one another, but function similarly. VUDU will access both your UV and DMA library so you can easily watch all of your movies in one place. Google Play will allow you to watch your DMA library.