As a cautionary note, I do not work for Bungie, I am just a community member like the rest of you. But I was at PAX. I saw the "achievements" incident go down, and I saw what it took to reach them. It was no accident; at the end of the day, as Bungie and PAX were shutting down for the day, a PAX visitor sat down at a monitor and deliberately started clicking through to reach achievements, taking advantage of the distractions. Bungie employees were cleaning up for the day and had their backs turned, which is the only reason that the achievements were up for as long as they were. As soon as they noticed, they came over and turned off the television. The same PAX visitor who clicked through to view the achievements had also taken some photographs, and asked a Bungie employee if he could post them. The Bungie employee asked this person not to post them, and the person who originally looked at the achievements has, so far, held true to their promise and neither posted nor discussed the achievements.
The damage, however, was done. Other people had also taken pictures in that short timespan using both cell phone cameras and regular digital cameras. These are the pictures that you see posted all over the internet now.
I am just a fan, like everyone else, and I do not have any inside track to Bungie's secrets, but I think that ANY person who was there can tell you that Bungie did not want these pictures taken, and the only reason that people were able to view the achievements at all is because an ambitious PAX visitor took advantage of Bungie being distracted at the end of the day.
This was not a case of Bungie "purposely displaying" its achievements.
I understand that it is not only the right, but also the responsibility of the press and the media to be open about news and information that they are able to dig up. But this was not the press or media -- these are people who call themselves Bungie fans. People who presumably understand Bungie's desire and need for secrecy in new projects. And people who should respect it.
Discussing the pictures? Well hell, once the horse has left the barn, you may as well ride it. But going through the somewhat devious process of reaching the new achievements, and then taking pictures, and then proceeding to POST the pictures despite the fact that Sketch made it obvious that they were not supposed to be seen (and I know all the people who took pictures and they were there when Sketch turned the TV off)? That's something that I hope a true Bungie fan (who presumably wants to see the company succeed) would refrain from.
As a fan, this is a disappointment for me in the Bungie Community -- a small one, considering all of the awesomeness I saw from the Bungie Community in general at PAX and over the last few days, to be sure. But a disappointment nonetheless.
Like many other community members, I have and will continue to refuse to discuss anything regarding these photographs except to echo Recon Number 54's sentiments in my usual concise style.