I have been successful in price matching the Batman TRU deal, and the ODST TRU deal at BB by bringing in the BB PM policy. On the Batman deal, the BB refused to PM, even after I showed them their policy. So, I called BB corporate, who was also confused about the policy. They took a day to get back to me, and in the end they confirmed that BB should have PM'd the $20 TRU GC, but not the "limited time" $30 GC. They called the store, I went back, got the game and $20 GC, and corporate sent me a $30 GC for my "trouble." With ODST yesterday, I showed them the TRU ad, and the transaction went as smooth as silk. Just call them on their policy, but be polite; they are probably not aware of the correct interpretation. Call corporate, if you need to while at the store.