The site shows $22.99 for me. Probably not a bad deal, especially if those helmet codes are still worth quite a bit. Can anyone vouch for the site's legitimacy?
EDIT: Whoops, wrong edition. This one doesn't come with a helmet code. Also just noticed Amazon has it for $27.58. After tax + shipping Amazon would probably be the better deal. Thanks for the heads-up on the site though OP. Might be worth keeping an eye on.