Gothic Walrus
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Take your pick - most of the gaming sites have covered the story now, but I haven't seen a thread on it here. Given the attention the other MW2 thread is getting, I thought this would be worth some discussion.
http://kotaku.com/5394595/infinity-ward-removes-modern-warfare-2-$$$s-video
http://www.destructoid.com/infinity-ward-pulls-mw2-hamels-video-after-internet-furor-153731.phtml
http://www.joystiq.com/2009/11/01/infinity-ward-pulls-fight-against-grenade-spam-ad-in-light-of/
Joystiq's article:
If you want to see the video in question, it's all over YouTube.
Now, for the opinion part. I don't like the video, but I've got a bigger problem with the reaction to it.
I don't like the fact that Infinity Ward released the video in the first place. It's probably safe to assume that multiple people were involved in making and releasing the video, which means that either nobody had a problem with it, or (worse) somebody objected and was overruled. The game is already guaranteed to sell millions of copies; there's no need to stoop to this to try and garner more publicity.
The slur doesn't add anything to the video. It isn't funny, it isn't clever, and it's definitely doesn't offer any kind of political or social commentary to justify its inclusion. It literally appears out of nowhere at the end of the video in an attempt to get a cheap laugh. This is the equivalent of a ten year old shouting a swear word and then laughing hysterically at himself. They're also one letter away from having a joke but removing the slur - as Kotaku pointed out, if you throw the word "relentlessly" in there, you get F.R.A.G.S, which fits and has the bonus of not being offensive.
The biggest problem I've had, though, is with the online reaction - there's a depressingly high number of people on all three sites trying to defend Infinity Ward. The people justifying the video aren't exactly great at debating - the arguments I've seen range from "stop being so politically correct," "humor is meant to be offensive," and the good old fashioned "grow a pair." Those aren't exactly nuanced arguments, and I don't think I've seen anybody acknowledge that what might not offend them is offensive to a significant portion of the American public...and yes, of other gamers.
The word choice may play into it as well. If the acronym spelled out the n-word or another slur, people would be up in arms and this would be all over CNN and the other news channels. That's not the case, though - they used a word that's a slur against gay people, and it seems like there are more people defending Infinity Ward than are disgusted or bothered at all by this. Why are those scenarios different? Why is this acceptable to so many people?
Right now, it almost seems that Infinity Ward and Activision are trying to do everything they possibly can to destroy this game's sales. Between this, the terrorism level, and the removal of dedicated servers from the PC version, my opinion of the game has soured a lot in the last month.
http://kotaku.com/5394595/infinity-ward-removes-modern-warfare-2-$$$s-video
http://www.destructoid.com/infinity-ward-pulls-mw2-hamels-video-after-internet-furor-153731.phtml
http://www.joystiq.com/2009/11/01/infinity-ward-pulls-fight-against-grenade-spam-ad-in-light-of/
Joystiq's article:
After having their game leaked to the planet's pirating populace and catching flack for some of the controversial secrets revealed therein, one could say that the folks at Infinity Ward are having a fairly rough week. However, they brought their latest batch of hardships upon themselves. A recent viral video for Modern Warfare 2, which featured Phillies pitcher Cole Hamels delivering a PSA (video NSFW) about overzealous grenade use, drew the ire of many of its viewers.
This wasn't due to the light swearing featured in the video, but rather, because of the name of the PSA's sponsor: Fight Against Grenade Spam, which, when acronym-ized, spells out an offensive slur. Following the inevitable backlash which occurred when the gaming community realized the slur's inclusion, Infinity Ward community manager Robert Bowling responded by Tweeting, "I think the core gag is great, the end is a bit too far from the intent of the joke & can appreciate the concerns. Pulled." True to his word, the video was soon yanked from the developer's YouTube channel.
The complaints from those who viewed the offending ad were two-fold: First, they didn't like that the slur (even in its spelled-out state) was used at all. However, the bigger complaint seemed to be that Infinity Ward was catering to the sensibilities of the foul, hateful underbelly of the online gaming community.
If you want to see the video in question, it's all over YouTube.
Now, for the opinion part. I don't like the video, but I've got a bigger problem with the reaction to it.
I don't like the fact that Infinity Ward released the video in the first place. It's probably safe to assume that multiple people were involved in making and releasing the video, which means that either nobody had a problem with it, or (worse) somebody objected and was overruled. The game is already guaranteed to sell millions of copies; there's no need to stoop to this to try and garner more publicity.
The slur doesn't add anything to the video. It isn't funny, it isn't clever, and it's definitely doesn't offer any kind of political or social commentary to justify its inclusion. It literally appears out of nowhere at the end of the video in an attempt to get a cheap laugh. This is the equivalent of a ten year old shouting a swear word and then laughing hysterically at himself. They're also one letter away from having a joke but removing the slur - as Kotaku pointed out, if you throw the word "relentlessly" in there, you get F.R.A.G.S, which fits and has the bonus of not being offensive.
The biggest problem I've had, though, is with the online reaction - there's a depressingly high number of people on all three sites trying to defend Infinity Ward. The people justifying the video aren't exactly great at debating - the arguments I've seen range from "stop being so politically correct," "humor is meant to be offensive," and the good old fashioned "grow a pair." Those aren't exactly nuanced arguments, and I don't think I've seen anybody acknowledge that what might not offend them is offensive to a significant portion of the American public...and yes, of other gamers.
The word choice may play into it as well. If the acronym spelled out the n-word or another slur, people would be up in arms and this would be all over CNN and the other news channels. That's not the case, though - they used a word that's a slur against gay people, and it seems like there are more people defending Infinity Ward than are disgusted or bothered at all by this. Why are those scenarios different? Why is this acceptable to so many people?
Right now, it almost seems that Infinity Ward and Activision are trying to do everything they possibly can to destroy this game's sales. Between this, the terrorism level, and the removal of dedicated servers from the PC version, my opinion of the game has soured a lot in the last month.