[quote name='cancerman1120']Are you in agreement though that the meaning behind this ad was to draw Hispanic shoppers by the subtle imagery of the Mexican flag?[/QUOTE]
Not in the slightest, no. That doesn't even make sense to me. Do you honestly think they expect Mexicans to pick up the ad, see these sweaters, and think "Oh shit, this is the place for me to shop because their sweaters appeal to the country of my heritage!"? And better yet, maybe Italians and Iranians will have a similar revelation!
JC Penney's logo has been red, white, and blue for the last year...does that draw you in to their store because those colors appeal to your sense of patriotism? And who knows, maybe the folks at JC Penney really did hope this would somehow appeal to Mexicans across the country...if that's the case, I can't find a valid reason to care. Companies are free to target whatever demographic they think will bring in the most money for them. But like I said, I don't think that is even the case. If they put any thought into it at all, I would imagine that the colors were most likely chosen because of how common they are during this time of year.
But again, I can't find a valid reason to care. They're just colors.