[quote name='itlnstln']Olevia 37" from Target. I paid $550 on BF, but they have them for $899 retail. HD looks great and has many other options(2 HDMI, 2 S-Video, 2 Component and CPU monitor hookups). Don't let the "off brands" fool you. They are simply the same guts as your top models, but just don't advertise to keep the price LOW.[/QUOTE]
Im enjoying the same Olevia that I got from them as well... makes a great secondary television... I use it for DTV HD and my upconverting player, keeping the 61" 1080p tv for PS3, HD-DVD, DTVHD, and XB360
And like it has been stated, you will not notice any difference on 1080p on a 32" tv... if there was a big difference, there would be alot more models available, as is, they are few and far between