That said most of the 1up people look kinda hippy/emmoish, like you would see them in the background of a fallout boy video.
I tend to agree with this, although most would never own up to it, and many probably hate that band, but can't not look the part, as it's the 'cool nerd' aesthetic they must need. I get the impression that they're a very 'image-conscious' site. (Which might be the reason they look so lucrative to MTV.) It's one of the few criticisms I have of the whole "Ziff-Davis empire". I don't want to single anyone out, but I couldn't see them ever hiring the majority of the staffers over at...well, a very respected and prominent competitor site that's got years and years on them, let's just say that.