Most of the new 3DS first-party releases lately have been $34.99. I'd think the $39.99 prices for all the recently announced upcoming 3DS games (Mario Golf, Mario & Luigi, Mario Party) are just placeholders, at this point. They may end up being that price, but with PokemonMD, Donkey Kong 3D, and Animal Crossing all ending up being $34.99, there's a chance this may end up at $35, too (I'd personally say Golf and Party are really good chances of being $35 with Mario & Luigi possibly still staying at the premium $40 like Luigi's Mansion). Just to mention that a $6 discount now may not be a big deal if the price drops $5 as it gets closer to launch. FYI.