I didn't think the gameplay was too bad: the shooting mechanics feel good, and unlike the previous MoH, the AI wasn't so dumb that I could just run around each battlefield shotgunning them at close range. The MP is a real by-the-book affair, so don't expect any interesting modes, but it's definitely not an awful experience.
That said, it's another typical military shooter: the single player campaign is going to funnel you through ultra-linear levels while you sit through plenty of scripted moments where things come barreling towards you, and of course there will be turret sections. If you didn't like that before, you won't like it now. I don't quite understand how this game got blasted while Black Ops 2 wowed reviewers; quite frankly I think the whole genre has become stale.
So, not exactly a terrible price at $10, but it certainly does seem to be lingering around this price range already so it might be worthwhile to see if you can find it cheaper or possibly used since EA dropped their online pass requirements.