Picked it up today. Officially hyped. To answer you guys who are too lazy to read, there's a code on the white sheet, and it won't work until April 17, with the game not working until April 21. Enter the code where you would enter a PSN card code (y'know, if they had them...). LE = $85, worth every penny.
And i just realized, the download coincides with the update of the PSN store AND Gran Turismo 5 Prologue. I'm guna have a great Monday....