[quote name='rustyrage']Most likely pricematching Best Buy on NBA Live 2010 for $34.99. Want proof? Check BB's ad and past Lightning deals.[/QUOTE]
Could go either way - they usually PM Walmart as well and Walmart is $25 NBA 2K10. Plus it seems like by setting at $25 this morning they were prepping the system to have it change later - be it today or tomorrow.