Due out this week, Target is offering preorders for Nitrobike through Amazon for $30, while it's $50 everywhere else. You will have to pay shipping. Think Excite Truck with bikes and online, and that's what Ubisoft aimed for here.
http://www.amazon.com/UBI-Soft-17370-Nitrobike/dp/B000QTD03Y/ref=xarw?pf_rd_p=358192001&pf_rd_s=center-4&pf_rd_t=101&pf_rd_i=14218901&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=03WWNCRABR5JY6H4G22X
http://www.amazon.com/UBI-Soft-17370-Nitrobike/dp/B000QTD03Y/ref=xarw?pf_rd_p=358192001&pf_rd_s=center-4&pf_rd_t=101&pf_rd_i=14218901&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=03WWNCRABR5JY6H4G22X