Well, from what I played of the game (30 minutes of multiplayer) it was pretty damn good. I'm not a shooter fan and it was pretty much my first time on the 360 controller since last E3, but the game was clean looked great and played equally as great. I could see this being the killer app they're hoping it to be, but I can also see it being another average shooter with good multiplayer. Either way, if they can match the visuals with the gameplay they've got a really good game to rival Halo. Oh, and the chainsaw at the end of your gun kicks so much ass!