I know nothing about how their stocks/investments worked, so I figured Keller would know what he was talking about. Looks like that may not be the case.
No worries, dude. Keller definitely has some insight into the biz, or else he wouldn't have been around for three decades.
That said, he's like a lot of dirt sheets - a carnival barker that's going to satisfy his audience (to keep them enrapt, subscribing, and recommending). He's examining the wrestling side of a media conglomerate, which is what WWE really is.
I would love to look at their financials deeply to see which fans/viewers actually contribute the most financially. If you could see the average monthly expenditure for, say, a fan like me and compared it to the average small child. Me? I give them $120/year in subscription fees, and probably spend - at best - $200-250 per year on live event tickets and merch. $50 last year for two NXT tickets, about $60 in merch at the show...and probably another $85 on wwe.com merch (but that was sale/clearance stuff. my one Daniel Bryan shirt was $5).
The small child is already two tickets instead of one (parent/guardian), and I suspect far more likely to buy action figures, video games, t-shirts, foam whatever-the-
s (fingers? unicorn horns?) and so on.
If they had a choice to hand pick their customers, would they fill the arena with someone like me, who buys merch at maybe 1 out of ever 3-4 live WWE events I go to? Or lil' Sally, who demands the asuka mask, new day horn, who buys the program, etc etc?
I suspect (but am willing to be wrong) that kids are FAR BIGGER profit centers as consumers than you or I am. So, you cater to them.
Now, that all having been said, that explains Cena. I'm not sure it explains Reigns. I can't figure that out.