Just got this price-matched at one of the Best Buy stores in Indiana. I'd post a receipt, but I don't want to bother blacking out all the pertinent info (vita serial #, rewards zone #, etc).
Went in for Dragon's Crown (ps3), but they hadn't been shipped any (actually, none of their nearby stores had any). Ended up talking to one of the managers (really nice guy), asked him if they were going to clearance their Vitas and directed him to the OP's post. He printed out the pic, got clearance from the store manager, and here I am, Vita in hand.
Stretched my budget for the week so I didn't grab the protection plan but will go back in and get it because the manager was nice enough to price match... Just gotta wait until payday. Having worked electronics retail, I know that's where they get their money and if he was nice enough to cut me the deal, I at least want to pay some of it back and help him get his sales numbers.
There were 2 in stock and they're in the process of overhauling their games dept. for the holidays, so I don't know if that had anything to do with it.