I've been playing Rift since I got the CE for $20 and I'm thoroughly enjoying it. I'd definitely recommend it to anyone looking to play a MMO. I wonder if buying a new retail box allows you to add the subscription time to your account... if so that's a good way to save $7 off the regular monthly subscription. If not, well... maybe it's a good way to get a buddy to play. I'll probably order one and find out.