Yeah, it was, but the problem's everybody's anticipating a sequel and that ups the price dramatically the closer you get to its release. It's a marketing ploy that most retailers do. Gamestop employees'll admit it to you, no problem, too.
I had the same problem as you: not too long ago, the Full Package (and the CE) wasn't more than twenty bucks. Now, I can't find one less than forty dollars. It's ridiculous.