Just picked up one in store for this price yesterday. YMMV on price matching the online price at the store. Pretty good price and just in time for Destiny. I didn't see this posted yet, so I figured I'd share.
http://www.walmart.com/ip/Sony-Gold-Wireless-Stereo-Headset-PS4-PS4/34557977
http://www.walmart.com/ip/Sony-Gold-Wireless-Stereo-Headset-PS4-PS4/34557977