I think you (and I) missed out. I don't think they'll bundle it with the PS3, maybe a blu-ray player.
Sonystyle was running it during the holidays for 46v5100 for $1000. Was out of stock by the time I set my mind on it. Bestbuy had a cheaper deal and ran it during the holidays also. The website price didn't match what was going on in store so I ignored it. When I saw it advertised on the weekly ad it sold out pretty quick.
All 120hz tvs were bundled. I wanted the 46v5100 + PS3 + game + movie for $951. Supposedly the w series was like $100 more.