i just have a couple of questions.. and this in no way is a stab at anyone.
what is the real appeal for pre-ordering a movie while its still in theaters? is it just to get the digital early? i am a bargain shopper and from what i have noticed, when you order a movie @ "24.99" you receive the digital really early, thats cool. but in turn if the movie is released at a lower price point say 19.99, can you get the difference back or are you just screwed. Also i think it tells the industry "hey i'm willing to pay top dollar for a digital download." this new trend of ultra convenient pre-ordering makes me think the industry may be trying the waters to force on a totally digital world.
just saying....
im a little confused about the entire set up any input would be appreciated thanks