My buddy has been looking for a new copy of Tales of Vesperia forever and a day now so he decided to just pay full price for the thing. He went to his local GameCrazy and the game was marked at $39.99 brand new. When the guy scanned it, it came up as $29.99, which is what he paid. I'm trying to get him to scan the receipt for proof so I can post it on here, but he's at work right now so that's why I posting this as YMMV. He's definitely not someone who makes up anything and rarely hunts for deals so I believe him 100%. Call your stores and see if this is indeed the price. I hope this helps a few people...